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Jane Dexter
Jan 23, 20183 min read

Social Media Statistics


It is a fact of the internet that every click, every view and every sign-up is recorded somewhere.

Depending on your view, this is either very creepy or fantastically interesting.

We are loving the following stats we’ve found…

Social media statistics

  • For context, as of October 2017, total worldwide population is 7.6 billion

  • The internet has 3.5 billion users

  • There are 3.03 billion active social media users

  • Internet users have an average of 7.6 social media accounts

  • Social media users grew by 121 million between Q2 2017 and Q3 2017.

  • That works out at a new social media user every 15 seconds.

  • Facebook Messenger and Whatsapp handle 60 billion messages a day

User numbers

  • Facebook: 2.072 billion users

  • Google+: 111 million users

  • Instagram: 800 million users

  • LinkedIn: 500 million users

  • Pinterest: 200 million users

  • Twitter: 330 million users

  • WhatsApp: 900 million users

  • Youtube: 1.5 billion users

  • Snapchat: 180 million users

Content statistics

  • On WordPress alone, 91.8 million blog posts are published every month

  • 89% of B2B marketers use content marketing strategies

Social video statistics

  • Facebook now sees 8 billion average daily video views from 500 million users

  • Snapchat users also sees 8 billion average daily video views

  • 78% of people watch online videos every week, 55% watch every day

Google statistics

  • Google processes 100 billion searches a month

  • That’s an average of 40,000 search queries every second

  • 91.47% of all internet searches are carried out by Google

  • Every day, 15% of that day’s queries have never been asked before

  • Google has answered 450 billion unique queries since 2003

  • To carry out all these searches, Google’s data centre uses 0.01% of worldwide electricity

Facebook statistics

  • Facebook adds 500,000 new users every day; 6 new profiles every second

  • 76% of Facebook users check it every day

  • The average (mean) number of friends is 155

  • The most popular page is Facebook’s main page with 204.7m likes. The most liked non-Facebook owned page is Christiano Ronaldo’s with 122.6m.

  • There are 60 million active business pages on Facebook

Twitter statistics

  • 500 million people visit Twitter each month without logging in

  • There is a total of 1.3 billion accounts, but only 328 million are active

  • Of those, 44% made an account and left before ever sending a Tweet

  • The average Twitter user has 707 followers

  • But 391 million accounts have no followers at all

  • There are 500 million Tweets sent each day. That’s 6,000 Tweets every second

  • Twitter’s top 5 markets (countries) account for 50% of all Tweets

  • It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth

  • 65.8% of US companies with 100+ employees use Twitter for marketing

  • 77% of Twitter users feel more positive about a brand when their Tweet has been replied to

Youtube statistics

  • 300 hours of video are uploaded to Youtube every minute

  • People now watch 1 billion hours of YouTube videos every day

  • More than half of YouTube views come from mobile devices

  • The average mobile viewing session lasts more than 40 minutes

  • YouTube sees around 1,148bn mobile video views per day

  • You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population)

Instagram statistics

  • There are 800 million Monthly Active Users on Instagram

  • Over 95 million photos are uploaded each day

  • There are 4.2 billion Instagram Likes per day

  • More than 40 billion photos have been shared so far

  • 90 percent of Instagram users are younger than 35

  • Pizza is the most popular Instagrammed food, followed by sushi and steak

Pinterest statistics

  • Pinterest has 200 million active users each month

  • 67% of Pinterest users are under 40-years-old

  • The best time to Pin is Saturday from 8pm-11pm

LinkedIn statistics

  • LinkedIn has 500 million members

  • 106 million of those access the site on a monthly basis

  • More than 1 million members have published content on LinkedIn

  • The average CEO has 930 LinkedIn connections

  • Over 3 million companies have created LinkedIn accounts

Snapchat Statistics

  • Snapchat has 178m active daily users

  • 60% of them are under 25

  • 47% of US teens think it’s better than Facebook, while 24% think it’s better than Instagram

That’s your fill of social media statistics for now, with just a tiny fraction of the weird and wonderful stats and facts available out there.

Pop along to our home page to read more about our services. Please do not hesitate to contact one of the Cushion team who will be more than happy to help you in your quest for quality print and video brochures.

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