It is a fact of the internet that every click, every view and every sign-up is recorded somewhere.
Depending on your view, this is either very creepy or fantastically interesting.
We are loving the following stats we’ve found…
Social media statistics
For context, as of October 2017, total worldwide population is 7.6 billion
The internet has 3.5 billion users
There are 3.03 billion active social media users
Internet users have an average of 7.6 social media accounts
Social media users grew by 121 million between Q2 2017 and Q3 2017.
That works out at a new social media user every 15 seconds.
Facebook Messenger and Whatsapp handle 60 billion messages a day
User numbers
Facebook: 2.072 billion users
Google+: 111 million users
Instagram: 800 million users
LinkedIn: 500 million users
Pinterest: 200 million users
Twitter: 330 million users
WhatsApp: 900 million users
Youtube: 1.5 billion users
Snapchat: 180 million users
Content statistics
On WordPress alone, 91.8 million blog posts are published every month
89% of B2B marketers use content marketing strategies
Social video statistics
Facebook now sees 8 billion average daily video views from 500 million users
Snapchat users also sees 8 billion average daily video views
78% of people watch online videos every week, 55% watch every day
Google statistics
Google processes 100 billion searches a month
That’s an average of 40,000 search queries every second
91.47% of all internet searches are carried out by Google
Every day, 15% of that day’s queries have never been asked before
Google has answered 450 billion unique queries since 2003
To carry out all these searches, Google’s data centre uses 0.01% of worldwide electricity
Facebook statistics
Facebook adds 500,000 new users every day; 6 new profiles every second
76% of Facebook users check it every day
The average (mean) number of friends is 155
The most popular page is Facebook’s main page with 204.7m likes. The most liked non-Facebook owned page is Christiano Ronaldo’s with 122.6m.
There are 60 million active business pages on Facebook
Twitter statistics
500 million people visit Twitter each month without logging in
There is a total of 1.3 billion accounts, but only 328 million are active
Of those, 44% made an account and left before ever sending a Tweet
The average Twitter user has 707 followers
But 391 million accounts have no followers at all
There are 500 million Tweets sent each day. That’s 6,000 Tweets every second
Twitter’s top 5 markets (countries) account for 50% of all Tweets
It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth
65.8% of US companies with 100+ employees use Twitter for marketing
77% of Twitter users feel more positive about a brand when their Tweet has been replied to
Youtube statistics
300 hours of video are uploaded to Youtube every minute
People now watch 1 billion hours of YouTube videos every day
More than half of YouTube views come from mobile devices
The average mobile viewing session lasts more than 40 minutes
YouTube sees around 1,148bn mobile video views per day
You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population)
Instagram statistics
There are 800 million Monthly Active Users on Instagram
Over 95 million photos are uploaded each day
There are 4.2 billion Instagram Likes per day
More than 40 billion photos have been shared so far
90 percent of Instagram users are younger than 35
Pizza is the most popular Instagrammed food, followed by sushi and steak
Pinterest statistics
Pinterest has 200 million active users each month
67% of Pinterest users are under 40-years-old
The best time to Pin is Saturday from 8pm-11pm
LinkedIn statistics
LinkedIn has 500 million members
106 million of those access the site on a monthly basis
More than 1 million members have published content on LinkedIn
The average CEO has 930 LinkedIn connections
Over 3 million companies have created LinkedIn accounts
Snapchat Statistics
Snapchat has 178m active daily users
60% of them are under 25
47% of US teens think it’s better than Facebook, while 24% think it’s better than Instagram
That’s your fill of social media statistics for now, with just a tiny fraction of the weird and wonderful stats and facts available out there.
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